How to Create an EPK That Gets You Gigs

An EPK (electronic press kit) is the single best tool for booking shows. Promoters and venues are busy — they want quick answers: who you are, what you sound like, how you perform live, and how to contact you. A strong EPK gives those answers immediately. About My Sound is built for musicians who want a lean, high-impact EPK.
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a headshot of Empire Thief performing live at Objx Studio
Empire Thief
Emerging Artist

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Quick story

Last summer a festival booker opened hundreds of musician pages in one afternoon. Most pages were slow to load, buried contact info, or offered low-quality video clips. Within seconds she ruled acts out. The ones she saved? Clean hero lines, a short performance video, and a clear booking email. That handful of seconds decide whether you get the call — an effective EPK gives a booker everything they need in those seconds.

Why an EPK matters (and why About My Sound helps)

Promoters and venues are busy — they want quick answers: who you are, what you sound like, how you perform live, and how to contact you. A strong EPK gives those answers immediately. About My Sound is built for musicians who want a lean, high-impact EPK:

  • Launch a live EPK with a custom subdomain in under 5 minutes.
  • Focused sections (Home, About, Sound, Photos, Videos, Shows) map exactly to what bookers look for.
  • Simple dashboard: update your EPK in seconds without wrestling with layout or code.

Build your EPK in 6 focused sections

1) Hero / Headline (Home) — two seconds to convince

Promoters will spend seconds deciding if they’ll keep reading. Your headline should tell them, in two seconds, who you are, what you play, and where you’re based.

Formula: [Artist/Band name] — [Primary genre or short descriptor] from [City, Country/Province]

Examples:

  • Empire Thief — Soul-bridging folk-rock from Toronto, ON
  • Andrew Larson — Dream folk singer-songwriter — London, UK

Pro tip: include city + province/country to help local search and AI assistants match you to relevant opportunities.

How to edit in About My Sound:

Open Home → hover over the site preview → click to edit → upload your info → click save

An image of the About My Sound dashboard, open to the 'Home' tab. A preview of the site is visible in the homepage.

2) One-paragraph press bio (About) — craft the story

A solid bio tells the story, not a resume. Keep it focused on sound, a quick achievement, and the booking contact.

To get started, create an outline for your bio:

  • Artist/band name
  • One line about sound / influences
  • Musical education background (opitonal)
  • Notable shows
  • Notable credits (awards, festivals) — 1 line max
  • Contact method (booking email or contact form)

Writing method (fast):

  • Write a quick outline from the checklist.
  • Turn it into one paragraph (3–5 sentences).
  • If you get stuck, prompt an AI (e.g. ChatGPT) with your outline and ask for a single paragraph version — then edit to make it sound like you.

Suggested prompt:

“Write a one-paragraph bio for my EPK. My name is [name]. I play [genre]. Notable: [festival/award]. Booking: [email]. Keep it warm, professional, and concise.”

How to edit in About My Sound:

Open About → upload image → paste bio → add social/newsletter links → Save.

3. Music (Sound)

Include a music player showcasing your best track(s). Don’t bury your lead single — put it near the top of the Sound section.

Spotify embed steps:

A screenshot of the Spotify player, highlighting how to embed an artist player.
  1. Open Spotify → go to the track/album/artist page.
  2. Click the three dots → Share → Embed.
  3. Copy the embed code (or share link) and paste it into the Sound tab in the dashboard.
  4. Save and test on mobile.

Pro tip: lead with the single or live track that best represents your current show.

4. Photos (Press-quality)

Promoters and festival organizers need high-quality, downloadable images. In your website or EPK, include a small gallery of hi-res shots for industry professionals. Each photo should have an Alternative Description or Alt Text for accessibility and SEO purposes. Alt Text is descriptive text that conveys the meaning of an imaget. It's designed to make visual content accessible to people with vision disabilities. Search Engines like Google will penalize your site if images don’t include Alt Text.

Suggested photos:

  • 2–3 hi-res landscape images for posters/banners (≥ 2000 px width)
  • 1–2 close-up headshots for press pages
  • 1 live action shot that shows energy or atmosphere

Alt text example: jon-hanin-live-warm-lighting-2025.jpg → “Jon Hanin performing live under warm stage lighting — intimate folk set.”

How to create an EPK photo gallery in About My Sound:

Open Photos → upload images → add alt text → Save.

An image of the About My Sound dashboard, open to the 'Photos' tab. The screen displays two images with the option to delete existing images or add new ones.

5. Videos (Performance footage)

Bookers, promoters, and agents want to see the quality of your live performances. Ideally, your website or EPK should include a video section that showcases music videos and past live performances. It’s one thing to product a high-quality song and another to maintain the same quality during a live performance.

Quality rule: no low-quality videos — a bad video harms perception. If your only clip is low quality, either improve the audio before uploading or wait until you have a better clip.

Pro Tip: You can share a YouTube video starting at a specific timestamp — click “Share” then check “Start at” to link directly to the best part.

To add videos to your site:

Open Videos → paste video URL → add title/description → Save.

6. Shows & Press (Proof of live experience)

Listing recent shows builds trust and helps ticket sales. Include title, date, short description, and ticket link.

What to include per show entry:

  • Show title + venue
  • Date & time
  • One-line blurb (why it mattered — e.g., “Sold out 2 nights at The Drake”)
  • Ticket link (if available)

How to add shows using About My Sound:

Open Shows → Add show → fill fields → Save.

An image of the About My Sound dashboard, open to the 'Shows' tab. The shows tab displays two upcoming shows and a button to add new shows.

Quick EPK checklist (what promoters look for)

  • Clean hero/headline with city and genre.
  • One-paragraph bio + booking email.
  • Spotify embed with your lead track.
  • 2–3 hi-res images + alt text.
  • 1 short live video + 1 full performance/music video.
  • Recent shows listed with ticket links.
  • Downloadable EPK (PDF) or short shareable URL.
  • Contact info visible and clickable (mailto or contact form).

Launch your EPK Now

Create a professional artist site in under 5 minutes with About My Sound — 2 steps.
Start for Free

Launch your EPK Now

Create a professional artist site in under 5 minutes with About My Sound — 2 steps.
Start for Free

Frequently Asked Questions

Do I need an EPK?

Short Answer
Yes — it’s the fastest way to show a promoter who you are and how you perform.
Long Answer
An EPK is a concise package that answers a booker’s key questions at a glance: sound, performance quality, press assets, and booking contact. Instead of sending messy links or long emails, a well-designed EPK gives promoters exactly what they need to say “yes.”

How long should my EPK bio be?

Short Answer
One paragraph for the EPK, plus short & long versions for other uses.
Long Answer
For the EPK itself, write one tight paragraph (3–5 sentences) that describes your sound, a notable credit, and a booking contact. Keep longer bios for press kits or website About pages.

Can I DIY an EPK, or should I hire someone?

Short Answer
You can DIY a strong EPK if you focus on quality assets and clarity.
Long Answer
DIY is fine if you prioritize good photos, a clean headline, one solid video, and an easy way to download/send the EPK. Invest in a pro photographer or videographer when you can, but don’t wait forever — a simple, well-organized EPK beats a perfect one that never goes live.

What should I put first in my EPK?

Short Answer
Lead with your headline + one short performance clip.
Long Answer
Start with a clear hero headline (artist name, genre, city) and an immediate performance sample — a short video or your best track. That combo answers “who” and “how do they sound live,” which is what most bookers decide on quickly.